Case Study
Dé Phanakron Boutique Hotel
Social Media Management | Social Media Ads | Google Ads | SEO
Dé Phanakron Boutique Hotel, located in the heart of Bangkok, faced significant competition in the bustling city and struggled to reach its European audience. BFound Digital addressed these challenges with a comprehensive SEO and social media strategy, conducting a full audit and analysis of their online presence. The team crafted tailored short-term and long-term strategies, focusing on showcasing the hotel’s unique heritage, aesthetics, and local attractions. This approach helped drive engagement through targeted social media ads and Google Ads campaigns, boosting their online visibility and bookings.
Who They Are: A Hidden Gem in Bangkok’s Cultural Heart
They are a boutique hotel located in the heart of Bangkok, Thailand, near key cultural landmarks like the Grand Palace and Wat Phra Kaeo. Dé Phanakron Boutique Hotel offers a unique experience that reflects Bangkok’s rich heritage, with rooms themed around different historical and cultural elements.
The Challenge: Standing Out in a Crowded City
A Boutique Hotel located in the vibrant city of Bangkok. This boutique hotel truly has a unique design and charm but being located in the biggest city in Thailand brings a lot of competition. They found it hard to reach their potential audience which is located in Europe.
Strategic Services
Social Media Management
Social Media Ads
Google Ads
SEO
Crafting a Tailored Strategy for Maximum Impact
We first did a full Audit and analysis of their social media accounts and an SEO Audit. We then moved on to a competitors analysis to highlight any nearby competitors. We then did research on their target market demographics. By having all of this information, we created 2 strategies.
- 1 short-term strategy for the next 6 months highlighting the biggest factors we need to address.
- 1 Long-term strategy for the next year.
We had to create 2 different strategies as we were approaching the low season for Thailand and had to adapt.
How We Did It
Social Media Marketing: 4 content Pillars. Showcase the history of the hotel and the location of the old city. Showcase the unique aesthetics of the hotel. Showcase the activities to do near the hotel. Showcase the food. These were the pillars that we based our content on. Europeans want to experience the authenticity of Thai Hospitality and architecture so that is what we gave them.
Social Media Ads: We created social media advertising campaigns targeting Europe. We created videos to show off the entire property and increase the engagement by sending interested guests to our social media page. This would be the first step in getting the potential guests to learn about the hotel.
Google ads: We created a google ads campaign to boost website traffic and reservations.
SEO: Conduct thorough keyword research, optimize on-page content with relevant keywords, ensure local SEO by optimizing Google My Business and using location-based keywords, implement technical SEO improvements, and drive traffic through social media integration.
The Outcome
Social Media Overview
Google Ads
Over 150,000 Impressions
3,500+ conversions
300% increase in click-through rate
Social Media Ads
600,000 people reached
60,000 link clicks
1.2 million impressions
SEO
159% increase in impressions and 48% increase in clicks
10+ keywords now ranking in the top 10
See the impact for yourself —
let’s create a success story for your brand.
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