Case Study
Kanin The Rabbit Restaurant and Eatery
Social Media Management | Social Media Ads | Google Ads | SEO
Kanin the Rabbit, a pet-friendly restaurant in Bangkok, collaborated with BFound Digital to enhance its visibility and drive more reservations. We focused on optimizing their Google Maps listing and running targeted social media and ad campaigns across platforms like Facebook, Instagram. By highlighting their unique offerings—authentic Thai cuisine and a pet-friendly atmosphere—our campaigns significantly boosted local awareness and tourist interest. The result was increased engagement and reservations, with a strong focus on social media and online advertising strategies.
A Charming Bangkok Eatery with a Unique Twist
Kanin The Rabbit Restaurant and Eatery, located within the boutique hotel De Phanakron, offers a cozy dining experience in the heart of Bangkok. This pet-friendly venue serves authentic Thai cuisine, creating a warm atmosphere perfect for locals and travelers alike. With a focus on Thailand’s rich culinary heritage, it has become a memorable spot for afternoon tea and traditional meals.
The Challenge: Standing Out in a Competitive Market
Despite its charm, unique offerings, and pet-friendly atmosphere, Kanin the Rabbit struggled to increase awareness and reservations amidst the highly competitive Bangkok restaurant scene. While the restaurant welcomed guests with pets, this aspect was not widely known. They needed a strategy to highlight their traditional Thai dishes, pet-friendly appeal, and attract both locals and tourists, especially European travelers.
Strategic Services
Social Media Management
Social Media Ads
Google Ads
SEO
Our Approach: Tailored for Success
We began with a deep dive into their branding and online presence, conducting a thorough analysis of their social media and advertising strategies. Understanding that their target audience included both locals and tourists, we focused on showcasing their unique appeal: traditional Thai cuisine, a cozy ambiance, and a pet-friendly environment.
How We did It
Social Media Management: We created engaging content across Facebook, Instagram, Reels to highlight the restaurant’s rich heritage, authentic dishes, and inviting space. This content connected directly with food lovers and pet owners, amplifying the restaurant’s unique appeal on the platforms where their audience was most active.
Online Ads: We developed targeted social media and Google Ads campaigns, focusing on raising local awareness and attracting tourists seeking unique dining experiences in Bangkok.
SEO: Since the restaurant doesn’t have its own website, we optimized its presence on the De Phanakron hotel dining page. Using relevant keywords, we emphasized Kanin the Rabbit’s identity as an authentic Thai and pet-friendly café, ensuring better visibility in search results for both local and tourist-related queries. Additionally, we optimized their Google Maps listing to resolve customer confusion about the restaurant’s location and contact information, ensuring accurate details for easier access and improved local SEO performance.
The Results: A Remarkable Transformation
Social Media Overview
Google Ads
Over 800,000 Impressions
2,900+ conversions
89% reduction in cost per click
Conversion rate of 70.6%
Social Media Ads
1.8 million impressions
Reached over 1 million people
Reduce cost per click by 80%
SEO
375% increase in impressions and 263% increase in clicks
Ranked on the second page for “best pet-friendly café Bangkok” keyword group.
See the impact for yourself —
let’s create a success story for your brand.
Contact us today to explore how we can transform your digital strategy.