Na tanao1969

Who They Are

Na Tanao1969 is a heritage-style hometel located in Bangkok’s Old Town. Blending nostalgic Thai character with modern comfort, the property appeals to both international explorers and local travelers seeking convenience, culture, and an authentic neighborhood experience. With easy access to temples, historic walking routes, markets, and iconic attractions, Na Tanao1969 positions itself as more than a place to sleep, it is the ideal base for discovering the heart of Bangkok.

The Challenge

Before partnering with BFound Digital, Na Tanao1969 faced several digital obstacles:

• Low online visibility and minimal presence for non-branded keywords
• Limited organic traffic and few Google entry points beyond the hotel name
• Weak search signals preventing Google from associating the property with Bangkok Old Town experiences
• A lack of structured content supporting local search intent, attractions, or travel researchms.

As a result, the hotel struggled to compete organically with nearby properties and OTAs, making it difficult for potential guests to discover the brand during trip-planning stages.

What We Did

Our SEO team executed a multi-phase strategy designed to rebuild, optimize, and expand Na Tanao1969’s digital footprint:

Technical & On-Page Enhancements

• Corrected metadata, headings, and duplicated tags
• Improved page structure, and content balance
• Brought the site in line with search engine standards to improve crawlability

Keyword & Intent Strategy

• Broadened visibility beyond branded terms to high-value travel searches
• Prioritized keywords linked to walking routes, markets, attractions, and cultural points of interest

Content & Blog Development

• Published 3–4 optimized blogs monthly starting March
• Created articles around Old Town highlights, experiences, and helpful travel tips
• Built content pathways that help travelers discover the hotel while researching Bangkok

How We Did it

The project unfolded in three clear phases:

Phase 1

Implemented technical SEO fixes, on-page optimization, metadata improvements, and content restructuring.

Phase 2

Launched topic-driven blog content, resulting in an immediate spike in impressions and clicks.

Phase 3

SEO momentum accelerated month by month, with Google awarding higher relevance and ranking Na Tanao 1969 for broader non-branded search terms.

This process not only improved the traffic but also positioned the website as a trusted resource for Bangkok Old Town travel information, increasing both discovery and guest consideration.

The Outcome

The outcomes clearly demonstrate that SEO delivered measurable, compounding growth:

Visibility & Organic Traffic

• Impressions increased from 2,040 in the first month to 73,700 (+3,514%), reflecting a significant expansion in relevant search visibility.
• Clicks increased from 163 in the first month to 832 (+410%), indicating stronger user engagement and higher intent traffic.

Sessions & Users

• Total sessions grew 91%, indicating more users engaged with the site as visibility increased.
• Organic sessions rose 323%, becoming the primary source of website traffic and reducing reliance on external channels.

Keyword Growth

• Expanded from a handful of branded terms to 279 ranking keywords, giving Google multiple reasons to display the website.
• Within 12 months, we secured strong rankings with 4 keywords in the Top 3, 24 in the Top 10, and 38 in the Top 20, covering searches related to Bangkok Old Town, walking routes, and local markets. By month 15, performance accelerated further, reaching 21 keywords in the Top 3 and 33 keywords in the Top 10, including visibility in AI Overview results.

Conclusion

Over 12 months, Na Tanao1969 evolved from a low-visibility property into a trusted online authority for Bangkok Old Town. By publishing useful blogs about nearby attractions, markets, and cultural experiences, the website now serves as a credible travel resource, signaling expertise to Google. This expanded content allows the hotel to rank for non-branded, high-intent searches and attract travelers who discover the property through its information rather than its name. With stronger visibility, improved trust, and earlier entry into the traveler journey, Na Tanao1969 is now positioned for sustainable growth and increased direct booking opportunities.