Heavena Wellness and Spa

Who They Are

Heavena Wellness and Spa is a luxury wellness brand offering a refined approach to relaxation and holistic wellbeing. Known for its high standards of care and exceptional spa experiences, the brand recently expanded by opening a new branch at Sivatel Bangkok, bringing its unique philosophy of modern wellness to a wider audience.

The Challenge

With the launch of their new Sivatel branch, Heavena Wellness and Spa faced the challenge of:

• Building visibility and anticipation for the grand opening campaign.
• Establishing brand awareness for the new branch while maintaining visibility for their existing location.
• Overcoming inconsistent advertising efforts and low engagement levels across their digital platforms.

They needed a partner to help them create a consistent digital presence, raise brand visibility, and turn online engagement into genuine client inquiries.

What We Did

BFound Digital developed an integrated digital marketing strategy designed to strengthen Heavena Wellness and Spa’s presence across both their flagship and newly opened Sivatel Bangkok branch. Our approach combined Social Media Management, Social Media Advertising, and Google Ads to deliver cohesive storytelling, targeted reach, and consistent engagement.

Social Media Management

We established a unified brand voice across all channels, ensuring Heavena’s identity reflected luxury, serenity, and professionalism. The content strategy emphasized spa experiences, wellness promotions, and the new branch’s grand opening through visually appealing imagery and storytelling.

Interactive content, real-time engagement, and consistent LINE communication were used to build trust and maintain long-term relationships with clients.

Social Media Advertising

We executed a series of audience-targeted ad campaigns to drive awareness and excitement for the new branch while reinforcing visibility for the flagship location. Campaigns were optimized for high-value spa seekers based on behavior, interests, and location proximity.

Creative assets showcased the brand’s wellness offerings and opening highlights, while continuous A/B testing ensured strong click-through rates and efficient cost per result.

Google Advertising

A dual-branch strategy was applied through Search and Performance Max campaigns to attract users actively searching for spa and wellness services in Bangkok.

We optimized for intent-based keywords and geo-targeted visibility, ensuring that both branches captured high-quality leads. The campaigns were fine-tuned for cost efficiency and conversion optimization, achieving industry-leading performance while maintaining scalability.

How We Did it

By aligning all three channels, Heavena Wellness and Spa’s online presence transformed into a well-coordinated, high-performing digital ecosystem. The new Sivatel branch quickly gained visibility through the grand opening campaign, while the existing location benefited from consistent, targeted promotion.

Potential clients were not only engaging with the brand on social media but also taking action by reaching out directly through LINE, a key conversion channel in Thailand’s hospitality and wellness industry.

The Outcome

In six months, our paid media campaigns delivered strong results across both Google Ads and social ads.

Google Ads Performance

• Click-through rate (CPC): 5.8%, more than double the typical industry benchmark.
• Average Cost per click (CPC): THB 1.79, far below the common range of THB 3–6.
• Conversion Rates: 47.26% on Performance Max and 30.1% on Search, up to 15 times higher than the industry average of 2–3%.

Social Media Advertising Performance

• Reach: Over 7 million views across Facebook and Instagram combined.
• Engagement: Facebook reach grew by 266%, driving more than 18,000 interactions.
• Instagram: Nearly 500,000 users reached, with interactions doubling year over year.
• Direct Conversions: 106 client inquiries, including over 70 direct LINE contacts from paid ads.

Social Media Performance

• Organic Reach: Facebook content reached 1.4 million users with consistent engagement.
• Instagram: Reached 508,600 users, achieving doubled interaction rates.
• Organic Views: Over 107,000 on Facebook and 261,000 on Instagram, strengthening long-term brand equity.

Conclusion

Through a unified digital strategy across Google and social platforms, BFound Digital successfully elevated Heavena Wellness and Spa’s online visibility, launched the new Sivatel branch with impact, and sustained consistent engagement for both locations. The result was a measurable increase in awareness, inquiries, and brand trust within Bangkok’s growing wellness market.