Tolani Hotels & Resorts

Who They Are

Tolani Hotels & Resorts is a hospitality group operating 12 properties across Thailand, including beachfront resorts, city hotels, and luxury villas. As a growing brand, Tolani aimed to strengthen nationwide visibility while driving measurable booking performance across multiple destinations.

The Challenge

With 12 properties under one brand, Tolani needed a unified campaign that could:

• Build large-scale brand visibility across Thailand
• Generate strong engagement at efficient cost
• Capture high-intent search demand
• Drive confirmed conversions across multiple markets

The objective was to outperform hospitality industry benchmarks while maintaining cost discipline at scale.

What We Did

BFound Digital developed an integrated paid media strategy combining Social Media Advertising and Google Ads to support both brand awareness and performance goals.

Social Media Advertising

We launched group-wide campaigns designed to scale reach and drive engagement across key traveler segments. Targeting and creatives were continuously optimized to maintain strong CTR while keeping cost per click significantly below industry standards.

Google Advertising

We executed conversion-focused search campaigns to capture high-intent users actively searching for accommodation. Campaigns were optimized for CTR, conversion rate, and cost efficiency, ensuring performance exceeded hospitality benchmarks.

How We Did it

Both channels were aligned under one coordinated strategy:

• Social campaigns created visibility and demand at scale
• Search campaigns converted high-intent traffic into confirmed bookings
• Ongoing performance optimization focused on efficiency, engagement, and conversion improvement across the portfolio

This full-funnel structure ensured brand visibility translated into measurable action.

The Outcome

In just one month, Tolani’s group-wide campaign delivered strong performance across both channels.

Google Ads Performance

• Click-through rate (CTR): 6.9%, significantly above the typical hospitality benchmark of around 2%
• Conversion rate: 3.3%, outperforming the industry average
• Cost per conversion: THB 454, delivering efficient booking acquisition
• Booking impact: Campaigns successfully captured high-intent travelers and translated search demand into confirmed booking actions across multiple destinations

Social Media Advertising Performance

• Reach: over 2.4 million users, generating over 4.2 million impressions
• Engagement: over 143,000 clicks, with an average click-through rate (CTR) of 5.58%, more than double industry benchmarks
• Cost efficiency: Average cost per click (CPC) below THB 1, far lower than the common hospitality range of THB 3–6
• Direct impact: Social campaigns strengthened booking intent by driving qualified traffic into the reservation funnel, supporting revenue growth across the portfolio

Conclusion

Through a unified paid media strategy across Social and Google, BFound Digital helped Tolani Hotels scale nationwide visibility while delivering measurable booking performance.
The campaign exceeded industry benchmarks in engagement and conversion metrics, demonstrating that group-wide hotel marketing can achieve both reach and ROI when executed with precision.